How to Work With Besserhealth
One operating system. Multiple ways to engage.
From 1:1 to full team training. From a stock template to a customized platform. From advice to a full consulting engagement. Every tier includes the same underlying concepts. Across it all, is the desire to help you, your team and your ideas come to life better, faster and cheaper than ever before.
Tier 1 — Guided Practice
Mentorship Package.
Hourly mentoring with Craig — either a focused one-off session or an ongoing advisory relationship. Bring your product, your spec, or your methodology questions. Leave with clarity.
✓
PBA methodology access
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1:1 discussion focused on your specific needs
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Optional ongoing retainer
For product leaders looking to build their AI skills or reinvent their product team's OS. In these 1:1 sessions we will determine your needs and create a plan to tailor PBA to them.
From $500
Free 30-minute discovery assessment
Hourly prepaid and retainer options
Book a Discovery Call
Session availability confirmed via Calendly.
Tier 2 — Cohort Program
Cohort Training.
A 4-week structured training course where participants run a real product through PBA phases together. Craig teaches. You bring the product ideas. The cohort brings the pressure-test to learn together.
DURATION
4 weeks · 1 session per week
SESSION FORMAT
90 minutes via recorded sessions
COHORT SIZE
4–6 participants
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PBA methodology access
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4 live sessions with Craig
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Session recordings via shared Google Drive
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Group Q&A and peer discussion each session
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Additional 1:1 time available
For product leaders and founders who want guided methodology adoption — not just a tool — and the benefit of a small peer group working through similar challenges.
$600
Launch Pricing — 50% Off
Regular price $1,200
Reserve your spot in the next cohort.
Cohort size is limited to 6. Waitlist members are notified first when a cohort opens.
Additional 1:1 time available at $250/hour.
Tier 3 — Corporate License
Corporate Tier.
A corporate license plus custom PBA deployment and team training. Built for organizations adopting PBA at the team level — embedding it into their workflow, not just learning the operating system.
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Corporate license: PBA methodology access
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PBA customization: up to 2 custom variants plus standard
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PBA Command Center with customization
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PBA methodology training: 4 weeks of 120-minute sessions for up to 10 participants
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Ongoing retainer available post-training
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Consulting partner and firm licensing available — contact for pricing
SESSION FORMAT
120 minutes · 4 sessions over 4 weeks or negotiated to your team's needs
CUSTOMIZATION
Up to 2 PBA variants configured for your product context
RETAINER
Ongoing advisory available post-engagement
For startup and corporate product teams that need PBA embedded into their workflow — and consulting firms that want to license PBA for client engagements.
STARTING AT
$10,000
for startups and early-stage teams
By Request
for corporate teams · larger teams and more customization priced higher
Book a Discovery Call
Project proposals offered after a 30-minute discovery conversation.
Tier 4 — Full Engagement
Need rapid efficient execution of a product idea? Full PBA phase execution, embedded in your project from strategy through engineering delivery. This is not hourly consulting — it is an outcome-anchored engagement priced by project scope. The deliverable is a canonical specification system your engineering team can execute against directly.
Hourly
Focused advisory. Specific problem. Defined output. Minimum 4 hours.
Project-Based
Phase-scoped engagement. Defined deliverables. Priced by scope and outcome.
Retainer
Ongoing product strategy partnership. Monthly cadence. Reserved capacity.
Primary domain: healthcare. Complex service businesses and consulting partnerships welcome.
Start a Conversation
Serious inquiries only. Response within 24 hours.
Before You Decide
Questions about the offerings.
What is the Business Vision Audit?
The Business Vision Audit evaluates your existing product artifacts — PRDs, specs, user stories, design documents, engineering tickets — against the business intent they were supposed to serve. It measures fidelity across market viability, user experience, operational feasibility, and revenue model integrity, and identifies where AI drift has caused your build to diverge from your business vision. Free. Included in your Discovery Consult.
What is the difference between the Lane Test Audit and the Business Vision Audit?
The Lane Test Audit is for teams mid-build — it evaluates whether your product decisions are properly separated from implementation decisions, and whether what is being built is answering the right questions before AI executes the wrong answers. The Business Vision Audit is for teams with an existing corpus — it evaluates how well what has already been built or specified reflects your original business intent across market viability, user experience, operational feasibility, and revenue model integrity. Both are free and included in the Discovery Consult. Craig will identify the right one based on where you are.
How is the Cohort Training different from the Mentorship Package?
The Cohort Training is a structured 4-week program with a small group — you benefit from peer discussion and a defined curriculum. The Mentorship Package is one-on-one with Craig, hourly, on your specific product and questions. Both include the PBA methodology access.
What does a consulting engagement actually deliver?
A canonical specification system — the full output of PBA phases from business model validation through engineering-ready behavioral specifications. This is the context file system Craig's engineering partners load directly into AI coding tools. The deliverable is a product your team can build from, not a slide deck.
How is Besserhealth pricing structured — why not hourly?
Hourly billing prices Craig's time, not the value of what gets built. A well-specified product that reaches market faster and requires less rework is worth far more than the hours it took to specify it. Pricing anchors to that outcome — the deal size impact, the rework avoided, and the speed gained.
Not sure where to start?
Start with a free Discovery Consult — up to 60 minutes. We will look at where your AI-accelerated product build is losing alignment with your business intent and which audit fits where you are. Lane Test Audit for teams mid-build. Business Vision Audit for teams with existing artifacts. One link. No commitment required.
Book a Discovery Consult
